It's not the sticker price, although I was so stupid as to believe the $35k Model 3 promise, expecting fully loaded to be $50k ish not $72k. And I have looked into (non C) POs with amazement at the randomness of the pricing. It is the fact that the cars are completely, wholly unreliable. And Tesla just replies with DILLIGAF. Just astounding! I know there are people who have had 0 problems, and got in early enough or have the right je ne sais quoi to get decent, even good treatment from staff. To those people, I tip my hat. I have already gotten poor treatment from staff in showrooms, service centers, online and on the phone, so I am skeptical that I would be one of the ones in the future being treated well, or who lucks out with a well made vehicle. I wanted the Tesla for the Superchargers, then they started charging money for them, not allowing the purchase of monthly/annual passes, anything pre-paid so I would know my costs ahead of time and guess what? People are reporting the pricing doubling or more on their superchargers since charging began. Every person who considers him/herself a "maker" chides the folks to whom they condescend to "know what you're getting before you get into it" and to "take responsibility for the financial choices you make" but you can't. And don't say that gas costs are not fixed either, I know that. But I also have multiple choices in gas mileage for the vehicles, and gas stations to fill up. Not so wit Tesla. And so many people justify with all of Tesla's bad behaviors "they are a startup" how long will you give them that pass? 10 more years? 20? 50? "It is just part of the ownership experience" should not be ok, that should be a phrase to express positive experiences, not negative ones.
Yes, I refuse to buy a Jaguar or Volvo largely because of longstanding reputations of having great cars until a lemon comes along, and instead of just taking care of the customer, the companies fight tooth and nail.