The second Lutz article shows that he changed his view about hybrids vs. the first article.
This paragraph from the 2009 article shows that he should have since changed his view about BEV's.
Lutz raises his eyebrows. "Utilitarian?" A car is not an appliance, he says. A car is not a washing machine -- the proof of which is that people do not lust after their washing machines. They lust after a beautiful car, he says. If you want reliable, go get yourself a refrigerator. A gorgeous car, he says, is an expression of power and yearning, especially for owners who hope the vehicles will inject excitement and romance into their otherwise mundane lives. "Show me a washing machine that can do that," Lutz says.
It sounds like the reason the expensive Model S vastly outsells the more utilitarian Volt to me.