It is commonly referred to as "Clear Bra" mainly because it started out as a replacement for the old school leather front end "bra". Nowadays, we still want to protect our paint from rock chips but without effecting the aesthetics of the cars original appearance. And you don't have to stop at just the front end of your Tesla. We can apply this perfectly clear material to every painted exterior surface if you want total protection! If you want to protect your paint from rock chips and also repel bird droppings, even light scratches and scuffs from getting into your paint send a message or give Max a call at 310.854.5454 Click on this hyperlink to see it being applied on a Model S - We use the brand EXPEL Paint Protection Film.