A lot of media coverage projects the total doom of Tesla if it can't stick to the model 3 price of $35K or $30k after rebate.. or whatever... Saying that other EVs on the market are doing 200m for that money or maybe less.. To all that, I say this: does it really matter how much the 3 costs, the same, or more than a "comparible" EV on the market at that time? Personally, I'd probably still buy a 3 even if it were DOUBLE the "initial promised low low price target of $35K". With Bolt out now (but not available to me) I still like Tesla at least twice as much as any other EV... and probably will continue to do so by time 3 hits market. Anything that is cheaper than a Model S entry will still get serious consideration from me ... And that's a lot of space between $35K and a Model S. Maybe it's not the "EV for the masses" it was supposed to be, and I'm not in that target segment... but I don't care. I look at it as getting an "econo model S"... Danger: Does that cannibalize potential Model S sales? Not really. If the 3 doesn't come in with enough value-to-dollar ratio, then I'd probably forget the 3 and get an S instead. Or wait for the Y which should be on its tracks by then too.. One way or another, Tesla is likely to get the money.