Finally starting to be some real news cover in Sweden on Model S: Today a short news item form TT (Swedish equvalent of AP) reiterated by at least two major newspapers on the success of Tesla in Norway http://www.dn.se/ekonomi/elbil-toppar-listan-i-norge/ and http://www.di.se/artiklar/2013/10/2/elbil-i-topp-i-norge/. Last week a longer article in DI (The major financial daily newspaper in Sweden), here a direct link to google translate version, works ok: http://www.google.com/translate?hl=en&ie=UTF8&sl=auto&tl=en&u=http%3A%2F%2Fwww.di.se%2Fartiklar%2F2013%2F9%2F25%2Fbiltillverkarnas-gigantiska-miss%2F. I also saw my first (Norwegian registered) Model S little over two weeks ago in Stockholm. Beautifull loaded P85+ dolphin gray, looked black in the night, a late Sunday evening. Made a U-turn, and followed the guy until he (fortunately for me) parked a couple of blocks away. Had a brief chat and proper look. The back of the car is so sexy, and the display even larger than I thought it would feel. Will of curse visit the upcomming Stockholm store as soon as it opens and report back!