Ford hyped it’s planned electric F-150 pickup in a media briefing Wednesday, saying the vehicle will be “designed and engineered for hard-working customers that need a truck to do a job.” The comment seemed to be a dig at other planned electric trucks like Tesla’s Cybertruck and Rivian’s R1T, which Ford suggested are aimed at “lifestyle... READ FULL ARTICLE
If an f150 Limited if North of 75 thousand, can you imagine how much an electric version will cost.............. I'd still love one !!
Ford trying to Osborne the Cyber Truck and Rivian? This doesn’t really speak to most F150 buyers. Imo not many Ford ICE truck buyers will make the jump to EV without Tesla fans first spreading the EV Enlightenment. Ford just needs to be ready for when more and more of those ICE truck buyers experience an EV. They’ll go see if there’s an EV version of their favorite truck, and Ford better have one
So far, not telling us anything about the truck. I have had pickups in the past and the F150 was a good work truck. But it also could go deep into the woods and backcountry for firewood, hunting and moving around for a week, and fording creeks and gullies. Not to mention mountain roads. I hope they release more details by the first of next year.
They need to make the EV version of the F150 to survive long term. The company is largely a F series truck company. If some takes away an EV future for those there are not many sales left for Ford.
Not a good argument, IMHO. Their product is totally a fashion statement, with its super-high stance and gigantic grill seemingly designed to block your view and mow down pedestrians while having the aerodynamics of a very large brick. But hey, it sure does look macho/brutish/menacing! And you know, that's just what the customer wants, because that's what the customer has been buying, because that's what Ford has been making, because that's what GM has been making, because that's what FCA has been making, and if we want to compete we've got to do what our rivals are doing, because that's what people have been buying, because that's what everyone has been making. . . no matter how ridiculous it is.