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Ford Seeking to Trademark the "Model E" name for themselves

Discussion in 'Model S' started by bareyb, Dec 23, 2013.

  1. bareyb

    bareyb Active Member

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    It would appear that Ford is trying to steal the "Model E" (E for Electric?) name out from under Tesla. I guess they never trademarked the name.

    Ford Trademarks Model E Name
     
  2. Neech

    Neech Member

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    brianman posted the below item back in August. It looks official but I don't know anything about patents.



    [​IMG]
     
  3. brianman

    brianman Burrito Founder

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    Hah. I was just about to go searching because I didn't remember posting that. Thanks for correcting the record. :)
     
  4. Neech

    Neech Member

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    A big OOPS, sorry to the brian's for the mix-up.
     
  5. Kermit

    Kermit Member

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    Umm, since Ford was the originator of the unimaginatively named "Model A", "Model B", ... "Model T" etc. then this isn't anything new for them. What I've always wondered is, with all the design geniuses at Tesla, how come they couldn't come up with better names than "Roadster" or "Model S"?
     
  6. AmpedRealtor

    AmpedRealtor Active Member

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    It looks like Tesla's trademark application preceded Ford's. Guess who wins?
     
  7. Twiddler

    Twiddler Member

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    Well, roadster naming was under different management, however as for Model S, I always felt that it was a play on Model T and the reinvention of the automobile (Sedan) as we know it. In addition, like songs, all of the good automobile names are taken and more complicated alphanumeric designations are less well recognized (look at all of the variations that BMW and MB went through over the years). I feel that the current naming system is elegantly simple...

    Model S = Sedan, full-size
    Model E = Efficiency (Elon?) sedan
    Model X = Crossover, luxury

    And the possibilities are endless from there (although there are other posts on it, I find this speculation amusing):
    Model Y = Crossover, medium-sized (e.g. BMW X3)
    Model R = Next generation roadster
    Model F = Full-size truck
    Model P = Smaller "pickup" truck
    Model C = Compact (e.g. BMW 1 series)
    Model M = Minivan
    Model V = Transport vehicle/van (e.g. Freightliner Sprinter)
     
  8. mrdoubleb

    mrdoubleb Active Member

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    OK, so I am not a US trademark law expert, but here is my 2 cents.

    1, According to Wikipedia, Ford never had a "Model E", so I am pretty sure they do not have an existing trademark.
    2, But even if they had, or were claiming one based on a lineup of cars with a similar naming scheme, most of their "alphabet models" went out of production before 1910, except for a few that were produced until the 1930s, so there hasn't been a ford "alphabet" lineup for about 80 years.
    3, Which brings me to Tesla currently having trademarks and cars in production (or soon to be produced) for S and X and
    4, as many have pointed out they submitted a request for E in August, months before Ford.

    Oh, and by the way, they did have a Model S from 1907-09, yet Tesla got "Model S" registered just fine.
     
  9. ryanjm

    ryanjm Tesla Podcast Host

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    I've always thought Model E was fitting for Gen3 because I think of it as being E for "Everyone."
     
  10. AmpedRealtor

    AmpedRealtor Active Member

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    I always interpreted the "E" in Model E to mean "economy".
     
  11. JST

    JST Active Member

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    S and E also map pretty well on Mercedes' equivalent vehicles.
     
  12. bareyb

    bareyb Active Member

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    Or "Electric"…
     
  13. Lyon

    Lyon 2016 S P100DL, 2016 X P90D

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    I'm a lawyer, but not one involved in Trademark litigation and my last foray into this area wa in law school. That said, trademarks have two basic functions, 1) to aid the consumer in differentiating between products in the market place and, 2) to protect the producer's investment in building recognition and good will. As you can see the these are interconnected ideas and revolve around the current market... Hell, one can lose a trademark if it becomes to generic to serve as a differentiator.

    Basically since Ford hasn't sold the 'Model ...' cars in a long time and Tesla sells the Model S, will begin delivers of Model X late 2014, and has already announced Model E as their next product I'm not sure what Ford's argument is other than that they used to sell cars with the term 'Model' in the name and they don't like that Tesla is using that same term to make people think it's another revolutionary product.
     
  14. yobigd20

    yobigd20 Well-Known Member

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    If Tesla loses they should trademark it as "Model 3" instead ( 1|\| L337 $P34|< 4|\| 'E' 1$ $P3LL3D 4$ '3' ). translate that. :p
     
  15. SwedishAdvocate

    SwedishAdvocate Active Member

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    #15 SwedishAdvocate, Dec 26, 2013
    Last edited: Dec 26, 2013
    not that difficult with Google… :rolleyes:

    Google | google.se/#q=leet%20speak%20translator

    in elite speak an 'e' is spelled as '3'
     
  16. jcaspar

    jcaspar Member

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    I thought it was like Mercedes:
    S Standard
    E Economy
    C Cheapy
     
  17. brianman

    brianman Burrito Founder

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    Einspritzer
     
  18. Denarius

    Denarius Active Member

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