Full disclosure: I have no personal relationship with ForMyTesla.com outside of purchasing this product for my Model X. I placed a pre-order for the dead pedal a couple of weeks ago and it came in today. As the website description states, it's made of 5 mm aluminum plate with grooves cut into the plate, as opposed to the rubber ribs that protrude from the stock performance pedals. The aluminum appears to have a brushed finish and is free from milling marks or defects. The grooves are cut deeply and cleanly into the face of the aluminum and coated with a matte black finish. The pedal attaches to the carpet with pre-installed sticky fiber tape and seems to hold very well. A small, red plastic pick is included to aid in removal of the tape backing before installation. I have no reason to believe that it will easily separate from the vehicle upholstery without very intentional force. The appearance very closely matches the performance pedals. I'm pleased with the product and would recommend it to anyone concerned with the lack of a dead pedal, especially now that winter is around the corner.