I disagree, it's either important or it isn't. People say "I've only been ticketed twice in xx years" but that's two times too many for me, because I can't stand having to deal with crap like that. I'm not that picky about the appearance of my car and the mental stress of worrying about it isn't worth it to me, so I have a front license plate on my S and I'll have one on my 3. But it bugs me, because if they don't really care (and they certainly don't seem to care much) they why have the requirement at all?