When I try and sell people on EV's it is a difficult concept for them to understand until you start listing off parts/components that are no longer needed. Especially when they have had the unfortunate experience of paying for repairs. Things llike alternators, transmissions, belts, radiators, mufflers, oil filters. And on and on...... Oh and that big thing called an polluting engine! So what I would like to see for a commercial is to have a small dump truck back up next to a beautiful Model S and dump out all the parts in a heap! What better visual on a Super Bowl commercial in 2/2012 to let everyone know the car industry will never be the same. How about some other commercial ideas!