The 3rd generation car will be called "Model 3" as per the tweet, what's not clear about this?
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The 3rd generation car will be called "Model 3" as per the tweet, what's not clear about this?
The article has this quote from Elon:The 3rd generation car will be called "Model 3" as per the tweet, what's not clear about this?
So it seems Elon says it'll be "Model III", even thought the tweet says "Model 3"The new model is going to be called Model III, we’ll have three bars to represent it and it’ll be S III X!
Don't know if you guys saw this but the Gen III will be named the Model III.
Roman numeral problem: Model III means Model Three thus implying that Model X means Model Ten.
I think the author got the idea wrong, the quote from Elon was "three bars" -- he didn't say vertical or horizontal. Three horizontal bars would look like "3" as much as they do "E"...
I'm not sure what premium cars you're comparing to, but Mercedes has names like "S" "E" "M" "G" etc, BMW has "3 series" "5 series" "7 series" etc, Lexus has "ES" "IS" "LX" "GS" etc... so I don't think that Tesla is alone in the "boring" camp here, in fact, it seems that mostly it's the boring cars that have the fancy names "prius" "taurus" "explorer" "accent" not the premium ones. When looking at high end stuff, sometimes less really is more.I realize that the company is dominated by engineers, but they really should seek advice from marketers or language experts regarding the names for car models. In my opinion, they need to come up with names that are sexier for advertisements of mass market cars aimed at younger members of the middle and working classes, rather than the bland designations engineers typically give to prototypes or luxury cars. Henry Ford was an engineer who originally gave his car models stark names like Model T. Eventually he bowed to marketers suggesting more attractive names.
I'm not sure what premium cars you're comparing to, but Mercedes has names like "S" "E" "M" "G" etc, BMW has "3 series" "5 series" "7 series" etc, Lexus has "ES" "IS" "LX" "GS" etc... so I don't think that Tesla is alone in the "boring" camp here, in fact, it seems that mostly it's the boring cars that have the fancy names "prius" "taurus" "explorer" "accent" not the premium ones. When looking at high end stuff, sometimes less really is more.
I realize that the company is dominated by engineers, but they really should seek advice from marketers or language experts regarding the names for car models. In my opinion, they need to come up with names that are sexier for advertisements of mass market cars aimed at younger members of the middle and working classes, rather than the bland designations engineers typically give to prototypes or luxury cars. Henry Ford was an engineer who originally gave his car models stark names like Model T. Eventually he bowed to marketers suggesting more attractive names.
Honestly I don't think marketers always are the best people to come up with names. Lots of times they are asinine.
Tesla Bolt might be interesting. Downside is confusion with Chevy. Upside is the association with lightning and with sprinting (even before recent Olympics).
Tesla Bolt might be interesting. Downside is confusion with Chevy. Upside is the association with lightning and with sprinting (even before recent Olympics).