In response to VA journey back to reality. I thought I would do a 2 month check on my personal journey. I like many including VA have been disappointed with the ramp of the model 3, solar roof and now have a increase level of concern. While it is easy to point fingers at Musk with his big mouth, wishful thinking and two timing with his true love SpaceX. The reality is volume manufacturing of complex products is difficult. Tesla has limited resources and in many ways is still a toddler when it comes to manufacturing. Competition is non existent. Overall my long term view stays consistent but less optimistic on time frames today then I was at the end of 2017.
Posted 12/27/2017
Things to look forward to in 2018:
2018 the year electric cars go mainstream -- check
Tesla Roadster in space or in pieces on Falcon Heavy in January -- the best advertisement event in history, check
New Factory Announcements in Q1 (US, Europe and China) -- announcement in Q2 for model y factory, check but delayed my one quarter
Coat to Coast autonomous drive in Q1 -- Q2/Q3, check but delayed, one surprise it will be synchronized with customer release
Introduction of Performance Model 3 -- the 6 month delay looks to push this into 2019, bummer
Scale production begins for Tesla Solar Roof -- summer production ramp, slow but in line with my expectations
Model 3 Ramp to 10,000 vehicles per week before we exit the year -- looks like a long shot for 2018
Predictions for 2018:
Tesla cash flow positive by end of year. -- looks to be on track, maybe
2018 Revenue approaching $25B, 100% year on year growth -- seems like a long shot, more comfortable with $20B
Model Y introduction event and pre-orders opens up in Q2 2018 courtesy of ValueAnalyst. A million pre-orders in the first week.
$3-5 Billion capital raise to accelerate new factories, towards end of year. -- I'm still very bullish on Model Y, 2019 launch, volume ramp 2020
Ground breaking of new Gigafactory east coast (Model 3/Y), Europe and China to come in 2019 -- on track, maybe
Interior Refresh for Model S Fall of 2018 which includes a next generation HUD. Model X will follow in early 2019. -- im starting to doubt they will refresh in 2018, looking more and more like a 2019 event
Stock price touches $600 a share on massive short squeeze, $100B market cap reached for the first time. -- long shot, looking good for 2019
2022 Revenue Forecast: (Bull Case -- posted in Nov 2017)
Model S/X 150k Units @100k = $15B -- will require product redesign, switch to 2170 and upgraded production line
Model 3/Y 1.5m Units @ 45k = $67B -- this is looking like a stretched goal, 1m units might be more realistic
Roadster 5k Units @ $200k = $1B -- easy, handbuilt roadsters, halo car and important for brand not revenue
Pickup 300k Units @ $50k = $15B -- hmm.. wishful thinking i suspect
Semi 100k Units @ $150k = $15B -- consistent with Elon's view from Q4 call, likely means 1/2 the number in 2022.
Mobility Service <= $2B -- maybe
Energy <= $3B -- i think i might be too conservative on this one