sdtslafan
Member
Loyalty. Tesla is expressing loyalty to existing customers so as to engender customer loyalty to Tesla. Once you have your Model 3, you will become the beneficiary of the same loyalty.
That is very true but I think the biggest benefit of letting S/X owners skip to the front is that these customers will be more forgiving of any mishaps than other mass market buyers. The fact that they already own an S/X and have also put a deposit for a 3 implies that they are happy with their tesla experience so far and likely believe in Tesla's mission. If there is any issue early on, these are the customers you want to be working with...