Yeesh! You want to know why Elon feels the need to anti-sell the Model 3? It's because of the delusional personalities that frequent these boards. You guys have built up the model 3 so huge in your minds that he is sure to miss expectations even if he delivered a car with all the features of the current Model S. It's lose lose for him. With expectations among some that the model 3 will be superior in almost all regards, it can't be easy to continue selling the Model S. Here is what you are missing. #1. The best affordable EV available for at least the next 3 years. At $35k it is cheaper than the Bolt, i3 and set at a fair premium to the Leaf. At that price point, it will be significantly faster, safer and infinitely better looking. Yes it can and will get more expensive depending on options, but they are either worth the cost or you shouldn't order them. #2. It was never supposed to beat other entry level cars in old school thoughts of luxury. The Model S doesn't even come close in those regards. It's closer to a Hyundai than a Lexus. The luxury comes from silent, pollution free driving with new luxury features unavailable in other cars. i.e. Control most functions from the display. #3. Lack of gauges, dials, buttons and air vents is NOT a bad thing. Do you guys decorate your bedrooms like that? Nicest part of the i3 is how relaxing the interior is designed. A HUD would still be appreciated for speed and directions and may end up being available. But it's not a deal breaker. #4. Finally it's not supposed to be a Model S competitor or replacement. So many people are whining that it won't offer the same space, functionality and premium options of the Model S. Fantastic I say. I waited in line for a 3 series sized Tesla with a reasonable price tag. Yes, I would have preferred a hatchback, but I can appreciate the appeal of more passenger space and comfort. If I were to join the whining, it would be to complain that if anything the car is looking too big!