A lot of people don't realize that Kodak was the early innovator in digital photography. They had the best cameras that photo journalist used (and only they could afford). They had very expensive, high end cd writers that would write photos to CDs to be watched on TV (long before cd writers on home pcs). What happened that led to digital photography bankrupting them when they were the pioneer in the field? They used a proprietary file format to control industry but then JPEG format came out. Company abandoned its research and development in digital photography saying it was too expensive and not selling. Film photography was too lucrative to justify continuing to develop digital. They went back to digital coming out with inferior cameras, too little, too late. GM very similar. If you hear musk speak about the EV1, very complementary about it. They gave up saying too expensive and not selling. So they abandoned the development efforts until tesla. Gave up a huge lead and have inferior electric car now. Will it end up in similar position to Kodak?