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GM "ultium battery" Norway superbowl commercial

Discussion in 'Electric Vehicles' started by TEG, Feb 7, 2021.

  1. TEG

    TEG Teslafanatic

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  2. DOCAL

    DOCAL Member

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    The name of the battery makes me think of computer backups, but hey, if they're really going all in on EVs it's a great thing.
     
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  3. MitchMitch

    MitchMitch Lurker In Chief

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    #3 MitchMitch, Feb 7, 2021
    Last edited: Feb 7, 2021
    I skeptically hear "unobtainium." ;)

    Soooooo disappointed in "gm". Even their commercial is suspect.

    If GM spent less time marketing and and worrying about the bottom line, and more time engineering and innovating, they could actually create something people WANT to buy before the company goes bankrupt. (again)
    (See what happens when you put MBAs in the drivers seat)
    (. . . .)
    </rant>
     
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  4. ChadS

    ChadS Last tank of gas: March 2009

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    The skeptical way to look at the ad is, this is obviously a brand-building exercise. What car are they selling? It's certainly not the unmentioned Bolt, at 25k copies a year. Nor their next EV - the Hummer will be sold in even lower quantities. The point of the ad is not to sell EVs, it's to get you to think of GM as an advanced and savvy company making investments in the right places. Maybe you'll like GM better when you look for a gas car (few people buy cars because they are green; but oddly enough when they choose a large gas SUV, they feel better when they buy from a company that has a green image). Maybe the stock will go up a little bit.

    The optimistic way to look at the ad is, unlike their earlier brand-building exercises (like when they eagerly Osborne'd their 2016 Volt to relentlessly talk about how much better the 2017 would be for far more than a year before it was available), this one isn't just saying they will have a nice option for EV buyers (with much of the campaign presented via online ads targeted only at presumed EV shoppers). This one was very widely broadcast, and it really sounds like they might be trying to prep their consumer base for a switch to EVs. We'll see how they follow up...
     
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  5. TEG

    TEG Teslafanatic

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    Well this appears to be the start of their new platform:





     
  6. Brando

    Brando Active Member

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    So glad Tesla doesn't participate in this Madison Ave. BS.
    One of the reasons US industry moved to China to save money/wages and spend/divert to US ads.
     
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  7. alexgr

    alexgr Member

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    Ok, GM.
    So, I'm coming to your dealership, sell me a Lyriq ... when?
     
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  8. alexgr

    alexgr Member

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    That's a new advertisement platform!
     
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  9. XLR82XS

    XLR82XS D M C

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    F GM. Anything past 1969 is garbage. My prediction is another bailout request within this decade.
     
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  10. uujjj2

    uujjj2 Member

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    Here's my experience in business: When you are trying to sell products to customers, you promote the products you have available now. When you are trying to sell stock to investors, that's when you promote the future products. I think these ads are trying to appeal to Wall Street to boost the stock price.
     
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  11. TEG

    TEG Teslafanatic

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    Imagine going to GM in 1965 and saying "You know, in 2021 you will have a Superbowl commercial telling the world that you are upset with Norway for buying too many non GM electric vehicles..." I doubt they could have fathomed that ever happening. The whole situation feels preposterous.
     
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  12. wws

    wws Member

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    Just another chapter in The Strangest Super Bowl Ever.
     
  13. Aellinsar

    Aellinsar Member

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  14. garrett5688

    garrett5688 Member

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    Funny commercial, along with the Audi responses.

    as a TSLA stockholder and customer, I love GM spending money on advertising that will ultimate lead to more Tesla sales.

    However i do worry about them eventually getting more bailout/tax money that pays for this junk.
     
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  15. uujjj2

    uujjj2 Member

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    Au contraire. Any Super Bowl won by Tom Brady is, by definition, a normal Super Bowl.
     
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  16. TEG

    TEG Teslafanatic

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  17. MXLRplus

    MXLRplus Active Member

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    Mary Barra is heavily committed to EVs, as half their engineering staff is working on it.
    She is perhaps the only CEO of a car company with both an engineering degree and who actually worked on the shop floor. The MBA didn't hurt.

    Misogyny is very common in the auto enthusiast boards, but it's normally reserved for posers; folks who know nothing about cars but pretend they do.
     
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  18. TEG

    TEG Teslafanatic

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    #18 TEG, Feb 10, 2021
    Last edited: Feb 10, 2021
    GM missed the chance to have Will tell Norway that they need more cowbell as well. :p

    [​IMG][​IMG]
     
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  19. MitchMitch

    MitchMitch Lurker In Chief

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    #19 MitchMitch, Feb 10, 2021
    Last edited: Feb 10, 2021
    No disrespect intended for Mary Barra.
    I am actually a HUGE fan.

    Marginally informed opinion to follow. . .
    Chapter 1
    Mary's BS in EE (earned through GM !) may be the only chance "gm" has at survival . . . the MBA was likely a feather in her cap when the powers that be had the sense to name her CEO six years ago. (Personally, I would have weighted her experience on the line heavier than than the degree. Something in the back of my mind says "the union" will be proud to work harder with/for her. :))
    At this point, she has a DEEP hole to dig out of . . . again, if the powers that be will (finally) go along.
    Dating back to the early 70's, (and probably before) Thomas Murphy through Roger Smith, Robert Stemple, John Smith, and Rick Wagoner, and Daniel Akerson, GM so focused on GM's bottom line (and likely their own) that innovative engineering too often took a back seat. GM's financial difficulties were a direct result of perhaps myopic business practices that allowed so many opportunities to pass uncollected, squandered, (EV1?) or mocked. (I'm looking at you Bob Lutz)
    Chapter 2
    If you build it, they will come. ( I don't know cars, but I know what I like)
    I hail from a long line of GM exclusive buyers back to the 1930's. My dad and granddad wouldn't THINK of buying elsewhere.
    I likely bought my last GM product in 2001, (Oldsmobile Aurora - which I still own) but would like to keep an open mind. . .
    When people need something to get themselves from point A to point B or haul XYZ, they will buy what is available, with even some brand loyalty.
    However, build something compelling, and people will risk long lines and put up with company growing pains to voice their appreciation for innovation and a mission like sustainable transport vs bottom-line-ism. ( As a member of a union, did I mention the lack of a NEED for a union at Tesla?)
    Chapter 3
    I still say the commercial is cringeworthy, and applaud Norway (and perhaps Audi) for keeping it light hearted.:p

    Kind regards
     
  20. alexgr

    alexgr Member

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    C'mon, I don't believe GM payed you. Is General Motors buying awards for Mary Barra?
     

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