Link: GM-VOLT : Chevy Volt Electric Car Site » Blog Archive » Lutz: $40,000 is Breakeven Price for the Chevy Volt and First Generation Will Not Make Money For GM Choice quote from the original Seattle Times source: "Lutz said the first-generation Volt will retail for about $40,000 and generate no profit for GM. The company hopes to make money as it rolls out later versions of the vehicle and other plug-in models." Of course, none of this is set in stone, and it's unclear if R&D is included, but you see lots of people offput by this, some exclaiming Toyota's victory. But if it does come out at exactly $40k or more, then it's quite true it's going to be out of price range for a lot of people. People seemed to be a lot more comfortable with the $35k estimate. But GM might be pulling the same thing they did for the ZR1 where the actual price when it came out was thousands less than the estimated price. But with GM not doing financially well (so they can't take too much of a loss on the Volt), and knowing GM is using very advanced (& expensive) batteries, it's kind of expected the first gen Volt will be more expensive. I guess we can expect a similar more expensive than anticipated price on the Whitestar (it inched up in the price estimates just like the Volt did).