I don't mean to get too personal, but is everyone buying these wealthy or is it the same old deal of being able to "afford the payment" even though their retirement is in question? I think the amount of families living paycheck to paycheck is around 75%. And I swear I am not trying to be holier than thou, I just am boggled by the purchase of something $100k that will be worth half that in 3 years? How is this a benefit to anyone's family?
We live in a time of massive income inequality, so sure, too many people live paycheck to paycheck. The vast majority, unfortunately.
But by definition, there are 3.19 million Americans living in the top 1%, which are those with assets of around $9 million or annual household income over $400,000. Tesla has sold how many, 50,000 total cars in the US? The total addressable market is MUCH higher, even at that lofty financial pinnacle. Those in the top 5 percent are making $210,000 per year. Are they part of Tesla's potential market? I'd guess so, and that puts the potential market at nearly 17 million. Then, of course, there's the overseas markets..
Now not all wealth will be drawn to Teslas. They are big in tech-centric Silicon Valley and socially conscious Hollywood. Heck, the Twitter IPO minted 1,600 new millionaires. Facebook's another thousand. Lots of money flowing around SF, SJ, and East Bay more than happy to choose Teslas over Lambos or other traditional high-cost cars. I'm in that boat. I'd never consider a Bentley or Maserati or anything like that. Not even a Beemer or Benz. My current car is a cheap Mazda, and if Tesla wasn't around, I'd likely splurge and get a Subaru WRX, a $30,000 car. But I'm a technologist, a gadget freak, and an environmentalist, so talk about a win-win!
Compare that, say, to Texas energy wealth. I'm sure those guys have zero interest in a car that makes their product obsolete. God knows they don't care about trees or clean air! New York Wall Street wealth has a deep tradition of expensive German luxury brands. And they still wear suits. So tradition is quite important in that world.
All gross generalizations of course, and exceptions abound. But point is that while not all wealthy people are potential Tesla customers, there's still a hell of a lot of them who could be who still don't own Teslas or even know the company exists. We're all still on the bleeding edge, here.
In any case, I don't give a rat's ass about depreciation. I'm keeping my future X as long as it'll keep running. If I wanted an investment, I'd buy some stocks, not a car. The car is a thing that gets me and my family from Point A to Point B, except that in a few months, I'll be doing so without contributing a single pound of CO2 into the atmosphere (100% solar powered).
And if I give Tesla a little boost in its efforts to bring the Model 3 to the masses, well then, so much the better!