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Discussion in 'Site Feedback' started by doug, Oct 15, 2012.
We need a square TMC logo for use in various places.
Anyone have the skills to make one for us?
Do you mean this, made into a square?:
I found this picture a while ago on the web. It speaks to me somehow.
A little cleaned up.
Need to know the exact use to know what to supply.
Let us know Doug and we'll be happy to help out.
Sorta but not really. I need something that says Tesla Motors Club, not to be confused with Tesla Motors. We need a variety of sizes too. I suppose most could be a resized from a 640x640px image, but some should probably be made to size.
For example it would be nice to have a 16x16px image that legibly said TMC for the favicon.
I suppose a start would be something like this image, but expanded to be square.
The sizes are no problem, but still not sure what you want. Are you looking for folks to submit ideas, or do you have the idea and just want all the sizes?
You're right. Not super sure what I want and some ideas would be nice. A first pass might be like what I said above. Basically the "Tesla T" logo watermarked on a red field with TESLA MOTORS CLUB in white letters.
From a branding guy... yeah, using the same logo and font-face as TM is very confusing as to who owns what, and even borders on infringing. Yet you want to be unofficially connected to them - by safe association. At the same time rebranding, particularly when you've been using an established identity (in this case since 2007 or so), is hardly ever recommended.
For TMC it might make sense in making something similar, yet not too different (keep some of the existing DNA)... but more importantly, creating a tagline that creates the strong association that is needed. Something like, "Engaging forums for owners, enthusiasts, and fans of Tesla Motors".
Right, I'm not really looking to change the branding. But we do need some square images for Twitter and whatnot.
This really needs to be updated.
As large as 640x640px. As small as 16x16px.
This isn't anything final (the text scaling is bad, among other problems), but is this the kind of design you're looking for:
I did this one and still have the PS files. Trying to get a "T" and "Tesla Motors Club" in a sqaure will look very busy if the image is small. Agai,n how it's being used is important to the layout.
Since TMC is also Tesla Motors Corp. I would not use just initials.
I'd say the club now has the "out of focus T" uniquely in our design so I would build on that for some samples.
Do they ever actually go by "Tesla Motors Corp"? All documentation I find at most says "Tesla Motors, Inc."
TMC is also Toyota Motor Corporation and an optical table company.
I think for our purposes TMC on a red background is fine for the 16x16px favicon and similarly tiny stuff.
For things like Twitter, Tapatalk, etc. we're still using that shield logo and I'd prefer to bring that stuff in line to be more consistent. If we can fit the full name, then great.
Needs a bit of polishing, but I think something along those lines can work.
What if we changed to Tesla World Club?
It works 2 ways.
We live in a "Tesla World"
We are a World wide club.
Would keep the confusion and branding issues at bay.
Not an entirely bad idea, but probably about five years too late. Maybe one of the umteen competing sites that come and go will steal that name. I think it's a bit late for us to go about changing ours.
If we went by TWC, instead of being confused with two of more car companies, we'll get letters for Time Warner Cable.
You shoule reserve theURL anyway.