Total Production and Total Customer Deliveries
Based on guidance in September, and production and VINs to date, I predict total production of Model S in 2012 to be at least 2,743 vehicles. Of those, I estimate 34 vehicles for engineering and marketing, and at least 52 vehicles in finished inventory, with total customer deliveries of 2,657 vehicles. Any increase in production over 2,743 vehicles would remain in ending inventory.
This estimate is based on the factory achieving a production run rate of 400 vehicles per week by Saturday, December 22, which meets their production rate milestone of 20,000 vehicles per year. If they achieve that milestone, I believe the factory will shut down for the last week in December and give the workers a much needed break.
If the factory does not meet the 400 vehicles/week production rate then I believe they will work the final week in December.
The completion and customer delivery teams will work absolutely flat out through the holidays (including Thanksgiving and through Christmas to New Year's Eve) delivering a total of 400 vehicles in the last week, demonstrating that they can deliver at the required rate. Their delivery job will, in fact, be made easier by the year end holidays and the fact that customers will accept all kinds of deliveries that week so customers can realize the tax credits in 2012. (Also, I have a theory on a 'delivery party' that could happen in Las Vegas (or Reno) that could help meet the total delivery target in Q4 of 2,500 vehicles (more on that later)).
This scenario would minimize the year end inventory (always nice for financial statement purposes), and meet the production rates and customer delivery goals.
I'm not predicting what the final reservation sequence numbers will be, including Canadian Signatures and Rs/Ps, as those metrics, although important to the reservation holders, are not important to the financial community. I do believe that TSLA and Elon will ensure there is appropriate 'recompense' to the Sigs, Canadian Sigs and Roadster owners in the future as they (TSLA and Elon) know that customer loyalty is invaluable for future sales.
(Winter storms and road conditions are a huge risk to the delivery numbers.)