My prediction is that BYD/Mitsubishi are paving the path for how the auto industry implements plugin vehicles. I also would observe that both BYD/Mitsubishi tried earnestly to make EVs but found the consumer acceptance was far greater for their PHEVs than for their EVs.
I agree - public perception is part of the problem and it's easy to frighten people where experience is lacking. For me Tesla whether they succeed or not have made a huge impact by producing an EV that people desire whether they can afford it or not. They've also tackled the range anxiety issue with the supercharger network, which I'll freely admit I thought was a pure PR exercise when originally announced.