California new car dealers claim Tesla violates advertising laws - latimes.com Ok, in fairness I think we can all agree that Tesla's initial calculators went too far with how they set their default values and monthly lease costs. And while I think the default settings are much better now, I agree that some of the options are fairly ludicrous. That said, I am awestruck at the stupidity of the dealers in this. How does this accomplish anything except to stir up a big debate about just how much money you can save by owning an EV? Face it, the core of Tesla's argument is entirely correct. The total cost of ownership on a Model S is likely to be far, far lower than an equivalent BMW 7 Series. And those comparisons are generally going to hold anytime you have comparably priced alternatives between ICE and EV. I vote for putting this firmly in the "There is no such thing as bad publicity" category. I am just shocked that they think this is a good idea.