I don't plan to trade regarding ER specifically but I definitely will respond to share price movement up to and after it. At the price level we are at, I believe the risk of a big (15%+) downward movement is much lower than a huge upward one over the next 6 weeks. With the stock in the $280s, I don't fear the ER. If we were at $320+, I would feel differently.
I'll play this earnings report the same as always, by selling OTM short-term covered calls. The next day when the value crashes, I buy them back. The stock just doesn't explode upward after earnings reports like in 2013, and that is especially unlikely for this earnings report.