I believe (although others probably have much more intimate knowledge than I on this subject) that it is a resistance heater - which I have been told is why it is the single largest draw on the electrical system other than the motors.
But they don't work very well when it gets really cold & the efficiency goes down as the temperature does. At least that's true of my heat pump/AC in my house. I'm guessing a resistance heater is the most reliable option in all scenarios.
Would't that be a good use of a heat pump, it takes hot air and expels cold air at the other end so one end of the heat pump could cool something and the other end can heat something, that way the heat pump is more efficient.