I've owned two Tesla's, and we've got a third in the immediate family. Even though I'm the tech enthusiast in the family, my father put his order in for the Model 3 very early on and took delivery months before I did. In their case, it took zero influence on my part for him to come to a decision, the car basically sold itself. Many people ask me my opinion, some because they're naturally curious, and some because they're in the market for a vehicle and are considering a purchase.
In one case, in particular, we were more directly involved. In the first weeks of owning our model X, I stopped to speak with a friend to show him the vehicle. I took him for a ride around the block, and then he asked if he could take it for a spin, and try its automation features. I wanted him to experience the drive himself. His main argument for leveraging a car with automation was because his wife has a condition where she will sometimes experience vertigo, and as a result, stopped driving on highways. In our first drive together, he nearly collided with a vehicle that was partially in our lane while AP was enabled. It was vital for him to witness this. Almost immediately afterward, he let the car roll backward, and if not for the vehicle behind him honking he might not have known. Regen took him some getting used to, but I explained to him that eventually, he'll come to want it enabled.
We went through many many details of the car, spending several hours together. He's a conservative individual, and was concerned that the falcon wing doors would attract too much attention in our neighborhood - I told him he'd get over it
. The most honest period we spent together was when the kids joined us for additional rides. They were very upfront about how the car never seems to be able to park itself, the extra time we spent on the road while supercharging, and the few times we experienced range anxiety while traveling upstate. Eventually, he asked if he could borrow my X for a family trip, and he gave us his Honda minivan in exchange. Incidentally, I drove a Honda Odyssey for many years before owning the X and getting back into it was a real shock - and let's not forget that the Odyssey is one of the top-rated minivans in America. There are many things about owning a Tesla that you begin to take for granted once you get used to them. He felt the same way after getting back to his Odessey. He then asked if he could rent my Model X regularly, and I told him if he really wanted it, he could buy it. I'm the only regular driver in the house, and owning two Tesla's was a bit of overkill - especially in NYC where parking can be a challenge.
Since his ownership, he managed to get into one minor accident while using AP, experienced a failure of the passenger side window mechanism, scratched his bumper during an auto park session, and his wife has lost some of her confidence which is understandable given her situation. If you ask him if he's still happy with his purchase, he will tell you "Yes!", although he'll admit that it wasn't really his wife's condition in the end that motivated him to buy it, but rather his son whose as much as a Tesla fan as my kids are.
One of my main fears in owning a Tesla was what might happen when I need to get service. I've had two mobile service appointments, and one SC appointment and all of those were exceptional experiences. I know it mattered to Tesla as well because they even followed up with me personally to make sure I was satisfied. I'd say that this ship is turning around nicely.