Same situation here, he’s eyeing Rivian (400+ mi); like yours, my brother stomachs huge gas bills so the price of the truck isn’t scaring him off (he’d save loads on gas daily and “having a gas station at home” sounds good to him).
400+ is perfect for my brother. However, I hear comments on battery life all the time. Even showing the Teslaloop 400k+ car, people still see a battery swap at 130k. What if it's not covered in the future? How much is a battery swap?
Lots of fears to get people onboarded to EV. I have referred two people but I stopped unless they can name 3 tesla fan sites. If they don't know anything expect Tesla FUD from the news, I just tell them to go buy a Toyota/Honda or lease German cars.
I know Model 3 is a perfect car for me. I have 2 and will never switch to anything but another redesigned Model 3 in the future. Going to get a Tesla Roadster when kids goes to college. I just don't know how close family and friends feel about the difference of owning an EV vs ICE. For example my wife is kind of bored of the Model 3 because it doesn't sound like her Aston Martin but she's in love with the Auto Pilot and can deal with the issues AP has. I don't want to be blamed for selling EVs to people close to me if they don't like the car after 3 months.