I honestly don't understand why the roadster has more character and passion then Model S. Maybe if we call "character" difficulty to get in and almost impossibility to get out? To have "passion" and "character" Tesla needs time. Tesla needs history. Cars with passion and character made the history. But not any car can make history with time. Toyota and Honda had enough time. No passion, no character, no history. Tesla has a chance. We will see the result.
And, any car is an appliance. They all do the job: move your body from point A to point B. But Model S, being basically iPad on four wheels, does it in style. So far we have 12000 extravagant enough people including myself willing to drive very fast trolley with iPad. Not sure that Tesla will find many more. But again, we will see. Very soon.