Someone that needs the generation when it's not idling. Even it it's 'idle' 50% of the time it's still cheaper than storage and still cheaper than any other low carbon energy source. I doubt it's >10% yet. When storage is cheaper then storage will make sense. In the meantime adding wind or solar even if some is curtailed is the better option. Use Demand Response to shift loads when there's a surplus to take advantage.
How is it cheaper? Again every country is different. If you check that wikipedia link for Germany. Onshore wind power costs are around 60Euro / MWh ~=67$/MWh
Let's say battery costs are $150/kWh. Let's say battery lifetime is 2000 cycles. Both numbers are pessimistic.
Let's say 30% of the wind energy needs to be stored to smoothen the swing,
And assume that the wind generator runs 200 day / year.
Wind turbine life span = 20 years
Total wind energy generated in Germany = 120TWh.
Total wind energy generated in 20 years = 2400 TWh
Total cost investments and running costs of wind generation based on the LCOE number above = 2400*1e6*67 =
$161B
Battery stores 30% of daily energy produced.
Daily energy = 120TWh / 200 day = 600 GWh
30% of it = 120 GWh
200 cycles in 10 years = 2000 cycles so this needs to be invested twice.
Total costs of batteries = 2*150$/kWh*(120G/1k) =
$54B
If there is no storage, 30% energy gets lost or given away for free. To get the same 2400TWh net energy, they need to invest 43% more wind energy which costs additional
$68.9B
This is daily storage only. Seasonal storage is not feasible. Efficiency drops fast (with idling) if one wants to solve seasonal swings by adding more wind turbines.