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I thought of a slogan.

Discussion in 'Tesla Motors' started by daniel, May 27, 2012.

  1. daniel

    daniel Active Member

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    I thought of a slogan for Tesla:

    "Get the zoom without the vroom."

    Okay, it's probably silly, but I really like the fact that I get bone-jaring acceleration and the only noise is a quiet hum that makes me think of a sci-fi space ship. The Model S and Model X will apparently have very respectable acceleration as well. Not so sure about the Bluestar.
     
  2. AnOutsider

    AnOutsider S532 # XS27

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    I can't really see Tesla rolling out the Gen 3 without a "performance" variant. It keeps in line with their performance-oriented vehicles AND it's a great way to upsell on a cheaper model. So your slogan remains in tact :)
     
  3. roblab

    roblab Active Member

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    I like it. More ZOOM, less VROOM.
     
  4. Grendal

    Grendal Active Member

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    The cool electric car you dreamed of is finally here.

    The longer commercial:

    Remember when you were a child and dreamed that in the future you'd drive an electric car? That future is here. Tesla Model S. A no compromise luxury electric sedan. 0 to 60 in 4.4 seconds with 100% torque off the line....etc.... Experience the electric car of the future you always dreamed of.

    I like your "More ZOOM, less VROOM" as well.
     
  5. ckessel

    ckessel Active Member

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    Vroom has years of positive connotation, so I'm not sure a motto diminishing it quite works.

    But definitely something implying it. Maybe "power, quiet , economy, no compromises." Meh, that's a bit boring, but I think you have to go the route of saying specifically quiet is good rather than saying vroom (noise) is bad.
     
  6. dsm363

    dsm363 Roadster + Sig Model S

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    I like the
    Drive Quickly. Tread Lightly.
    that Tesla has on their website (Model S page)

    How about starting the commercial showing the car zooming around corners quickly with a loud booming engine noise and you slowing pan into the car to see Michael Winslow from Police Academy making the engine noises then the tag line

    Drive Quickly.
    Tread Lightly.

    In case you're wondering, I'm not in advertising:smile:
     
  7. vfx

    vfx Well-Known Member

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    MW is in the passenger seat making V8 sounds. Cut to the driver who (exasperated) says "Give it a rest Micheal"
    Michel stops sheepishly. Model S silently drives away on a country road.
     
  8. Lokolo

    Lokolo Member

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    How about we have Kylie Minogue in a car, driving along, very quiet advert, and at the end she stops, turns to the camera and indicates a "sh" with her finger... oh wait....
     
  9. zack

    zack Member

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    It's not that quiet. It's only as quiet as you drive.
     
  10. dsm363

    dsm363 Roadster + Sig Model S

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    Even better. Steve Gutenberg can be the driver.
     
  11. NigelM

    NigelM Recovering Member

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    With the Model S, X etc. Tesla's have a trunk and a frunk and no transmission tunnel so why not:

    More ROOM, less VROOM.
     
  12. dsm363

    dsm363 Roadster + Sig Model S

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    How about 'We got more junk in the frunk'
     
  13. Thumper

    Thumper Member

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    For a sound reference how about as soft Whooosh. Zoom is already fully associated with Mazda and Vroom is quite close so would likely also be associative in peoples minds.
     
  14. ETM

    ETM Member

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    All zoom, no vroom.

    because technically it does not make a vroom sound. ;)

    ETM
     
  15. jerry33

    jerry33 S85 - VIN:P05130 - 3/2/13

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    It is? Sorry, first I've ever heard of that.
     
  16. dsm363

    dsm363 Roadster + Sig Model S

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  17. AnOutsider

    AnOutsider S532 # XS27

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    #17 AnOutsider, May 28, 2012
    Last edited by a moderator: Mar 13, 2016
    [​IMG]

     
  18. jerry33

    jerry33 S85 - VIN:P05130 - 3/2/13

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    Thanks. Must have skipped past that commercial.
     
  19. ckessel

    ckessel Active Member

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    Zoom zoom has been part of most Mazda commercials for a bunch of years, but if you're like me you don't see many commercials thanks to DVR and video on demand.
     
  20. jerry33

    jerry33 S85 - VIN:P05130 - 3/2/13

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    +1. Yes, I don't see many commercials.
     

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