The full question I want to ask is: If car manufacturers continues to produce sub-par EVs, how will this ultimately affect Elon Musk's mission of pushing sustainable transport for the world? Even with Model 3 in full production, it's only a small percentage of the global car population. To succeed in Elon's ultimate mission, it would require the collective effort of car companies over the world to produce viable EV solutions that people would want to buy, and that would mean: - competitive in cost against Model 3 - able to achieve the same or more mileage coverage against Tesla vehicles - have at least the same or more innovative gadgets that people want - sexy to look at, etc My point is, since Tesla set the bar so high, it would be a herculean task to produce an EV that people would want to buy given that comparison would surely be drawn and Model 3 would be the new yard stick. So assuming they produce EVs that nobody is interested in buying, it would mean they lose millions in promotion, design, etc. This in turn would hurt these car companies stocks. They would need to fall back on manufacturing ICE and hybrids that people might still buy. Right now, I still see a LOT of people who are skeptical about EVs and does not believe it to be the miracle solution that would resolve the climate crisis. So there are still plenty of ppl buying ICE and some better hybrids (Merc, BMW, etc). If this continues, would there be two camps of people - those who buy EVs and those who buy ICE/hybrids? Assuming car companies don't have the ability to produce viable EVs, then it would delay or stall the sustainable transport vision, wouldn't it?