Benchmarking demand for the Model 3 as done was genius. It gave people a change to express a preference for EVs with some visceral appeal. It also took money off the market for ICE products (and products with limited visceral appeal). The fact that, if a car is owned, it is pretty easy to postpone a new purchase, even for years, only helped. The question is, if the Model 3 event caused hesitation for those who would have purchased a Model S, as well, "What is the best way to quell that hesitation?" What communicates about the Model 3 in a way to freeze all auto sales, except Tesla's? Pick any two.