I love my Model S but if Tesla wants to compete and acquire new buyers in the $100K + market they will need to upgrade their vehicles, product and service. A few examples of things that many mainstream shoppers are looking for that are essentially standard in this price range: - more dealer and service sites, not fewer. I know Elon thinks he can sell cars on the web sight unseen but people who buy this range of product wants to put their hands on a vehicle and kick the tires. I know this is old school but I personally visited two different dealerships 4 or 5 times. - service needs to be improved dramatically and a priority. I've known two people ( an X and an S) who have traded in their vehicles because of poor service, and inability to get anyone to resolve the problems or come out to see the vehicles. Personalized service is a must, think about the way Lexus does things. - S and X need to have a leather interior, not this Pleather/Vinyl crap that is a mark of a cheep car. I know this pisses off the few vegans out there. - Ventilated seats that have multi contour settings - Intermittent windshield wipers that really work. For the sake of a couple dollar part instead of trying to rely on software this would be solved. - They need to quit this schizophrenic pricing schedule. People are hesitant to purchase if they don't know what price tomorrow will bring. ie) FSD was $5K Then 6K then 2K then 6K then 3K - Paint. They need more colors and the up charge for metallic is ridiculous. Mercedes S560 has 11/13 paints with no charge. Porsche Panamera has 2 basic and 10 metallic for $830. - Sunroof. I use mine almost every day about 6 months of the year and I live in Michigan. - Really need to put their efforts into improving the ACC and EAP. My current revision 24.4 is almost dangerous. The phantom braking and slowing when making lane changes has made this feature for me unusable and I drive 2000- 2500 miles a month. - Video games. While fun, I would prefer to see the programmers assigned to this feature deployed to the ACC and EAP and bring the games out when the software gets sorted out. - improve the heater for winter driving and efficiency. Maybe a heat pump? Its cold in the great white north - improve communication. A couple of years ago I could call the 800 number or my service center and get a real person. Now I can't even get anyone to return my phone calls. Don't get me wrong. My S100D is one of the best cars I have ever owned, but if Tesla wants to stay ahead of the Porsche's, Audi's and Mercedes out there, then there are things they need to do.