Great! The more of these products we see, the better.
However, it's the total package which matters to most people. They want PV, Batteries, management and installation.
You need somebody who can do A to Z for you and make sure it just works.
I would love to build a system myself by sources parts, but for most people that's not what they want. They want a working, reliable and affordable system.
Ikea is very good at those things with their mainstream products, so I hope they are able to pull if off here as well.