Most of the car commercials on television these days brag about all of the "innovations" in new models. Zero gravity seats, tire pressure beeps, touch screen displays, etc. I'm sure you've heard it all. It's good for laughs. Nearly all of it is much ado about nothing -- total BS. Tesla's the real innovator -- it's breaking a century's old motive power mold. That's real innovation, and a disruptive innovation as well.