Thats what I call " to own the value chain". It looks like a small item but owning a Tesla means more and more to be in a fully serviced Tesla Eco - System. The implications are Apple-like where to own the value chain means you own all aspects of the customers experience and you can combine them in a way others are unable to. A unique USP with high implications on customer loyalty and experience that will result in a competitive edge, higher revenue und margin.... Tesla is expanding its insurance program to the US and Canada P.S. its likely that the same will be initiated in Europe.