Interbrand Releases 14th Annual Best Global Brands Report: Tesla Motors is not on it.

[Benz]

Interbrand Releases 14th Annual Best Global Brands Report: Tesla Motors is not on it.
But next year this top 100 list will be all different, and Tesla Motors will surely be on the list as well.

Here is the current top 100:

From left to right: 2013 Rank / 2012 Rank / Brand / Sector / 2013 Brand value in $Billion / % change in Brand value

Interbrand’s 2013 Best Global Brands
2013ALUE
1 2 Apple Technology 98.316 28%
2 4 Google Technology 93.291 34%
3 1 Coca-Cola Beverages 79.213 2%
4 3 IBM Business Services 78.808 4%
5 5 Microsoft Technology 59.546 3%
6 6 GE Diversified 46.947 7%
7 7 McDonald’s Restaurants 41.992 5%
8 9 Samsung Technology 39.610 20%
9 8 Intel Technology 37.257 -5%
10 10 Toyota Automotive 35.346 17%
11 11 Mercedes-Benz Automotive 31.904 6%
12 12 BMW Automotive 31.839 10%
13 14 Cisco Technology 29.053 7%
14 13 Disney Media 28.147 3%
15 15 HP Technology 25.843 -1%
16 16 Gillette FMCG 25.105 1%
17 17 Louis Vuitton Luxury 24.893 6%
18 18 Oracle Technology 24.088 9%
19 20 Amazon Retail 23.620 27%
20 21 Honda Automotive 18.490 7%
21 23 H&M Apparel 18.168 10%
22 22 Pepsi Beverages 17.892 8%
23 24 American Express Financial Services 17.646 12%
24 26 Nike Sporting Goods 17.085 13%
25 25 SAP Technology 16.676 7%
26 28 IKEA Home Furnishings 13.818 8%
27 27 UPS Transportation 13.763 5%
28 36 eBay Retail 13.162 20%
29 34 Pampers FMCG 13.035 15%
30 29 Kellogg’s FMCG 12.987 8%
31 31 Budweiser Alcohol 12.614 6%
32 33 HSBC Financial Services 12.183 7%
33 32 J.P. Morgan Financial Services 11.456 0%
34 39 Volkswagen Automotive 11.120 20%
35 30 Canon Electronics 10.989 -9%
36 37 Zara Apparel 10.821 14%
37 35 Nescafé Beverages 10.651 -4%
38 38 Gucci Luxury 10.151 7%
39 42 L’Oréal FMCG 9.874 12%
40 41 Philips Electronics 9.813 8%
41 43 Accenture Business Services 9.471 8%
42 45 Ford Automotive 9.181 15%
43 53 Hyundai Automotive 9.004 20%
44 48 Goldman Sachs Financial Services 8.536 12%
45 51 Siemens Diversified 8.503 13%
46 40 Sony Electronics 8.408 -8%
47 44 Thomson Reuters Media 8.103 -4%
48 50 Citi Financial Services 7.973
49 52 Danone FMCG 7.968 6%
50 47 Colgate FMCG 7.833 2%
51 55 Audi Automotive 7.767 8%
52 69 Facebook Technology 7.732 43%
53 46 Heinz FMCG 7.648 -1%
54 63 Hermès Luxury 7.616 23%
55 60 adidas Sporting Goods 7.535 12%
56 57 Nestlé FMCG 7.527 9%
57 19 Nokia Electronics 7.444 -65%
58 61 Caterpillar Diversified 7.125 13%
59 58 AXA Financial Services 7.096 5%
60 68 Cartier Luxury 6.897 26%
61 49 Dell Technology 6.845 -10%
62 59 Xerox Business Services 6.779 1%
63 62 Allianz Financial Services 6.710 8%
64 72 Porsche Automotive 6.471 26%
65 73 Nissan Automotive 6.203 25%
66 64 KFC Restaurants 6.192 3%
67 56 Nintendo Electronics 6.086 -14%
68 65 Panasonic Electronics 5.821 1%
69 66 Sprite Beverages 5.811 2%
70 N/A Discovery Media 5.756 NEW
71 54 Morgan Stanley Financial Services 5.724 -21%
72 84 Prada Luxury 5.570 30%
73 75 Shell Energy 5.535 16%
74 74 Visa Financial Services 5.465 11%
75 70 Tiffany & Co. Luxury 5.440 5%
76 77 3M Diversified 5.413 16%
77 82 Burberry Luxury 5.189 20%
78 67 MTV Media 4.980 -12%
79 78 Adobe Technology 4.899 8%
80 85 John Deere Diversified 4.865 15%
81 79 Johnson & Johnson FMCG 4.777 9%
82 83 Johnnie Walker Alcohol 4.745 10%
83 87 Kia Automotive 4.708 15%
84 76 Santander Financial Services 4.660 -2%
85 N/A Duracell FMCG 4.645 NEW
86 81 Jack Daniel’s Alcohol 4.642 7%
87 71 Avon FMCG 4.610 -11%
88 91 Ralph Lauren Apparel 4.584 14%
89 N/A Chevrolet Automotive 4.578 NEW
90 80 Kleenex FMCG 4.428 2%
91 88 Starbucks Restaurants 4.399 8%
92 92 Heineken Alcohol 4.331 10%
93 89 Corona Alcohol 4.276 5%
94 86 Pizza Hut Restaurants 4.269 2%
95 90 Smirnoff Alcohol 4.262 5%
96 96 Harley-Davidson Automotive 4.230 10%
97 94 MasterCard Financial Services 4.206 8%
98 99 Ferrari Automotive 4.013 6%
99 98 Moët & Chandon Alcohol 3.943 3%
100 100 Gap Apparel 3.920

 

[JohnQ]

Just as a note on the methodology:

• At least 30 percent of revenues must come from outside the brand’s home region
• It must have a presence in at least three major continents, as well as broad geographic coverage in emerging markets
• There must be sufficient publicly available data on the brand’s financial performance
• Economic profit must be expected to be positive over the longer term, delivering a return above the brand’s operating and financing costs
• The brand must have a public profile and awareness above and beyond its own marketplace.

My company is on the list (mid-tier) and I'm shocked that it's there ... we are also an Interbrand customer so that may have something to do with it. Take this stuff with a huge grain of salt; I think there are more important recognition standards for Tesla than this.

If you're really curious, the full methodology is at Interbrand - Best Global Brands 2013 - Methodology