Okay, finally today I was able to do city stop and go driving and break through ideal range. The difference? Today was warm, about 16C rather than 2C or so as on my previous in-town drives (also it was daytime, so no lights but I don't think that was too much of a factor).
Anyway, in stop and go traffic on a flat 10 mile course, I was able to drive 10 miles using up just 8 ideal miles, and energy used was just 200 Wh/mi. I started very slowly from stop lights and used no friction braking other than perhaps once or twice on the whole drive. I was generally driving about 30 miles per hour, but there were so many lights I could not get up to speed often. Basically it's always like that right in the middle of the city...
So anyway, as some people have mentioned on this thread, it really seems like a warm battery is crucial in obtaining ideal range -- possibly the battery warms up with use even on a cold day, but it does not seem to do so in the first 10 miles or so on my tests... since the weather is gettng warmer now, I might not have a chance to do a long drive in cold weather for about 10 more months!