I disagree. First, those "who want the fastest" and "aren't analyzing dollars/performance" get a Rimac Nevera, or if on a budget in Plaid territory, a Lucid Air Sapphire. Second, even at the higher end, even cars priced above Model S/X, people still look for value. Check out the Porsche Taycan lineup, Porsche offers 5 different trims - starting around Model S territory (maybe a bit more now, as there was a Porsche price increase this year while Tesla lowered their prices) and ending way above Plaid price range for a fully loaded Turbo S. If you were right, Taycan would only be selling the bottom trim (which can be optioned to have all the same options as the top, except for the power) and the top trim (for those who want the fastest and are willing to pay more than 2x the price of the bottom trim). And yet, all different trims sell, with the lower trims at higher volumes. Porsche knows how to extract value from their customers, and yes, they do have software locked cars (without the post sale upgrade, e.g. Taycan GTS has the same hardware as Taycan Turbo, $22K MSRP difference - I suspect they determined it yields more sales that way than offering a post sale power boost, since Porsche does have paid options available for purchase and delivered via OTA, called FOD in Porsche vernacular).