But as noted, Tesla's luxury Model S, a car that's covered by over 250 patents, comes at a hefty price: USD $58,570 (base). This puts it up there with the entry-level Mercedes-Benz E-Class, BMW 5 Series, and Audi A6. So, as exciting as it is to see an electric car win this prize, it's still not something most people can afford. Needless to say, the next great milestone for a Car of the Year will be in awarding one that's more reasonably priced.
But for now, the Model S will remain the kind of vehicle that's reserved for those who can afford it — and for those who want to tie performance and good looks with an environmental sensibility.