Here's a link to an investors presentation dated January 15, 2014 from Tesla Motors (thanks fengshui for posting it to the group):
http://files.shareholder.com/downloads/ABEA-4CW8X0/2921970389x0x720221/5647bed2-1c27-4b40-abd3-dd11f8bc474e/Investor%20Presentation%20-%20Jan%202014.pdf
There are a lot of interesting tidbits and it's definitely worth your read.
They define Tesla Culture as their greatest asset:
Move fast.
Do the impossible.
Constantly innovate.
Reason from "First Principles"
Think like owners.
We are ALL IN.
Got to love that. (I especially love the reason from first principles and the we are all in.)
It's also to note for Gen3 that they expect a base price of $30-35k. Elon mentioned $35k (without incentives) before at the battery swap post press conference. So $30-35k is aggressive in expectations.
Also for Gen3, they note:
"Category-leading gross margin"
This is great news as well. I don't think Elon has ever gone into specifics with Gen3 margin (only that he would choose lower margin for Gen3 to reach a wider audience). I'd love to hear Elon mention what Gen3's long-term margin goal is. I would imagine somewhere between 15-20%, though 20% might be too high. Maybe 16-18% would be my guess.