I agree with convert2013, and I agree with Cramer. The risk, in my mind, of a cult stock/company is when they appeal only to the cult and rationalize being losers. Apple is getting clobbered by Samsung and they refuse to compete down market. Apple is leaving the low margin / high volume dollars on the table. And they rationalize it with loser talk like "We're not trying to sell the most phones, we're trying to make the best one."
Fortunately Elon Musk recently said he is not concerned with the effects on the Tesla brand by going down market. If Tesla is considered a cult stock/company when they release a mainstream product... then I would be concerned about the label. Until then, it's positive imo.