Instead of lowering prices on the high profit performance awd, I would have created higher trim to attract Porsche and exotic car drivers.
Higher trim with exclusive colors, wheels, and aero kit.
Nah. I’ll take a contrarian view ... I think the path to profitability right now is all about form factor.
It’s Model Y ... aka the Soccer Mom Model ... and then... the pickup.
Gotta get that pickup out the door. Get those workaday guys a reliable electric pickup they can use for work all day - and a home run happens. Even better - integrate it with FSD so it can drive its own route to customers, and it’s a workman’s dream.
They’re not sexy but they print money.
Step 1 - GF3
Step 2 - more batteries from GF1
Step 3 - Model Y in Fremont
Step 4 - pickup truck
Step 5 - Semi