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I get email from Elon on the referral program. I thought all Model S owners receive such email. Don't you?
Word of mouth has always been a major part of how Tesla sales have grown. When I meet Tesla owners, one of the first things they often tell me is how they have convinced many others to buy the car.
As you may already know, Tesla does not advertise or pay for endorsements or product placement. Maybe by doing so we could sell more cars, but I don’t like the idea of trying to trick people into buying a product by false association. If you see somebody famous driving a Model S, it is because they genuinely like the car. If you see it in a movie or TV show, it is because the people associated with that production genuinely like the car.
Besides word of mouth, another way that our cars are sold is through stores. These will always be important to allow people to check out new models and ask our product specialists detailed questions. However, stores are quite expensive to set up and operate. In reviewing the Tesla cost of sales, we found that it is approximately $2,000 to sell a car through our stores, higher in some regions and lower in others.
Both ways of reaching potential customers are important, but, if we can amplify word of mouth, then we don’t need to open as many new stores in the future. So, we are going to try an experiment. This is similar to the customer growth program that I worked on at PayPal/X.com back in ’99. What worked for PayPal may not work for Tesla, but it is worth trying, as the net result would be lowering our costs by $2,000, allowing us to give that money to our customers.
From now through October 31st, if someone buys a new Model S through your link (Model S Design Studio | Tesla Motors), they will get $1,000 off the purchase price and you will get a $1,000 credit in your Tesla account, which can be applied to a future car purchase, service charge or accessories. To put some limits on the experiment, each Tesla owner can grant a maximum of ten $1,000 discounts.
Just for fun, there will also be some things that money can't buy. If five of your friends order a Model S, you and a guest will receive an invitation to tour the Gigafactory in Nevada – the world’s biggest factory by footprint – and attend the grand opening party. This will be awesome. At ten orders, you get the right to purchase a Founder Series Model X, which is not available to the public, with all options free (value of about $25,000). The first person to reach ten will get the entire car for free.
Elon
Full details are http://www.teslamotors.com/support/referral-program?elq=ee05e627b6c84f13a9a68214c9a3ae15&elqCampaignId=4334&elqaid=4957&elqat=1&elqTrackId=b7cddc40f88b4cf781d0125a9f238c1bhere
"THE NEXT BILLION TOUR: CARS & COFFEE AT TESLA SAI YING PUN STORE
AUGUST 8, 2015
9AM - 12NN
Together, Model S owners have driven over one billion miles! Please celebrate with us and your fellow Model S and Roadster owners during a morning of coffee and car talk. We encourage you to bring your family, friends, and other car enthusiasts to help spread the Tesla Revolution.
Thanks a billion!
Tesla Sai Ying Pun Test Drive Location
No.158A, Connaught Rd West. Sai Ying Pun
Hong Kong
Hong Kong S.A.R., China"
WARNING!!!!
For those of you who are joing this on Saturday, The Next Billion Tour: Cars Coffee at Tesla Sai Ying Pun Store | Tesla Motors, please remember NOT TO PARK at Kwan Yick Building Phase 3 car park, which is right beside the Sai Ying Pun Gallery, try other car parks listed on the Best Tesla Model S-friendly Car Park Map instead! Added some friendly ones just tonight with the help of Kason, Fred Fung, Stanley Fong and Phil!!! http://goo.gl/rClkgh
I parked in this area before, not sure if it was the one you mentioned. It was so tight, just to get past the octopus reader, I had to click the fold mirror button. But I managed.
I think we will be going and hope to see a lot of people there.