"Leave Tesla Alone." Road & Track publishes in-depth defense.

[thegruf]

If Apple have been poaching some of Tesla technical staff, then Tesla need to poach their marketing staff (and a few of their lawyers too).

Apple is the best marketed company in the world by an order of magnitude that just happens to sell nice product.

Tesla would do well to emulate this.

 

[EinSV]

If Apple have been poaching some of Tesla technical staff, then Tesla need to poach their marketing staff (and a few of their lawyers too).

Apple is the best marketed company in the world by an order of magnitude that just happens to sell nice product.

Tesla would do well to emulate this.

I think Detroit tried that. Works ok for a while and then people catch on that your product is not so hot. Then things tend to go south.

 

[thegruf]

except that Telsa have a hot high-tech product, Detroit ...

 

[EinSV]

except that Telsa have a hot high-tech product, Detroit ...

I guess those hot high-tech products have been doing ok selling themselves (for example, 373,000 Model 3 reservations with essentially no marketing or advertising) so they don't seem to have invested much in traditional marketing/advertising. I expect that will change at some point, but maybe not any time soon.

 

[Pdub2015]

Marketing is definitely not Tesla's weak point, despite the minimal spending in that area. I think the company is making the right moves in gathering world-class manufacturing talent for the big ramp up.

 

[SR22pilot]

If isn't the press that is bad it, it is the fanboys.

Naw, the problem is the hateboys who go to fan sites like TMC to spew Tesla hate.

 

[tomas]

Whenever I see the word "fanboy" in a post, I begin discounting the post. In this case, I got all the way to zero.

 

[John Stuckey]

I'm looking into a R&T subscription.
Correction - just signed up.
Thanks R&T

 

[DiamondDave]

Great article - made me actually lol several times!

I have thought it odd that something as groundbreaking and world-changing as proof of concept of an EV that handles travel as well as around-town driving should not get more recognition.

Then again, we live in a society where a celebrity like Lindsay Lohan's foibles get orders of magnitude more media coverage than the discovery of the Higgs boson.

 

[RogerHScott]

the discovery of the Higgs boson

Heh-heh heh-heh ... he said "boson" ... heh-heh.

 

[tomas]

Hope jack reads this because I saw nowhere to comment on RT site: BEST ARTICLE EVER. Imagine that, a positive rant vs one that tears something or someone down.

 

[HermanC]

Very well said! Thank you.