You can't buy advertising like this.
That's exactly what they did. They overlaid his voice reading a script with him looking over the car and multiple people filming and then they put it on the official GMC YouTube page. He didn't seem too energetic or excited about it TBH.
quite frankly celebrity endorsements like this have zero impact on my purchases. I couldn't care less that some celebrity drives the same car or buys any other product as I do
I did not say that advertising doesn't work, I said that celebrities endorsing a product has no effect on me.
Says the guy heavily influenced by Game of Thrones.Celebrity endorsement is a form of advertising.
Saying celebrity endorsement does not work on me is tantamount to saying advertising does not work on me.
Which is what most people say. Which is not supported by the evidence.