TMC is an independent, primarily volunteer organization that relies on ad revenue to cover its operating costs. Please consider whitelisting TMC on your ad blocker or making a Paypal contribution here: paypal.me/SupportTMC

Letter to Hotel Chains

Discussion in 'North America' started by Liz G, Jul 2, 2013.

  1. Liz G

    Liz G P03056

    Joined:
    Apr 16, 2012
    Messages:
    799
    Location:
    Wentzville, MO
    #1 Liz G, Jul 2, 2013
    Last edited: Jul 2, 2013
    Ok. Having had the enjoyment of arranging charging at my various destinations, I've decided to send letters to all the hotel chains out there encouraging them to install chargers. I've started a draft letter and would appreciate input from other member of this forum on the crafting of this letter. Please read the letter below and add you comments. I will update the letter of the course of this week, with the hopes of having it ready to send at the end of the week.


    Dear Hotel Proprietor,

    Electric Vehicles (EV's) are coming and they are taking the form of the Tesla Model S (and future models).

    You may or may not be aware of this but there are more than 13,000 Model S's on the road today in the U.S. With Tesla producing over 500 cars a week. This will equate to more than 20,000 new Tesla’s on the road each year. To support this fleet of vehicles, Tesla is building out its own charging network specifically for the Model S (and future models). This charging network will allow owners to recharge their cars in about 45 min opening up easy long distance travel.

    In less than 2 years this charging network will span the entire U.S. Since access and use of the Tesla charging network is free for owners, they will literally be able to travel cost to cost for free. This will result in an increase in traveling and vacationing by Model S owners as they rediscover the "road trip". I know I will be utilizing the charging network to explore America. In fact, many of us are already traveling the U.S. utilizing RV campgrounds for charging as they have Nema 14-50 outlets. I, myself, have already traveled from St. Louis to Denver and back and from St. Louis to Norway, MI (Upper Michigan) and back.

    However, the charging network is primarily set up to facilitate long distance travel. Therefore, Model S owners will still need a place to charge once they arrive at their destination. Hotels that offer charging are popular with Model S owners, though rare. Good places to stay and/or charge are communicated between Tesla owners on various Tesla group forums and once a place is identified multiple owners will utilize it.

    With this in mind, I highly suggest you consider offering charging at your hotels, preferably providing at least 2 charging stations at each of your hotels (either J1772 70 amp public charging stations or NEMA 14-50 50 amp outlets), with the ability to add more at popular destinations. Hotel chains that put in chargers at their locations across the U.S. will likely see an increase and repeat business from Tesla owners. Also, I would ask that you mark these spaces as EV only. Since they will be the only way for Model S owners to charge.

    If install charging at your hotels please post this information prominently on your website and on the charging apps such as Plugshare.

    Thank you for your time.
    Liz Gattra
    Model S owner
     
  2. Doug_G

    Doug_G Lead Moderator

    Joined:
    Apr 2, 2010
    Messages:
    15,853
    Location:
    Ottawa, Canada
    "The EV's are coming"

    Some proprietors may not know what an "EV" is. Recommend changing "The EV's" to "Electric cars".

    You might want to edit it down to the absolute essentials, to try and improve the chances that they'll read the whole thing.
     
  3. Liz G

    Liz G P03056

    Joined:
    Apr 16, 2012
    Messages:
    799
    Location:
    Wentzville, MO
    Thanks. Made a couple of updates.
     
  4. Lifeguard(ret.)

    Joined:
    Jun 16, 2013
    Messages:
    79
    Location:
    Los Angeles, CA
    Good idea & good luck with it. You might want to put Intercontinental Hotels on the top of your recipient list since they advertise on the TMC website. Here's a copy of my earlier post to a FL sub-forum on hotels in FL with chargers.

    Very ironic that a pop-up add for Intercontinental Hotels shows up periodically on the banner of the TMC Forum. The Intercontinental in Tampa doesn't have any charging capability. When I inquired/suggested to their facilities manager that they provide some (I was hoping in time for my first planned road trip in October for a meeting at One Urban Center where the hotel is) the reply was not particularly encouraging. "We've talked about it, but don't own our garage" End of story.

    Maybe whoever handles advertising for the TMC site could contact Intercontinental Hotels corporate office & let them know that their ad dollars would be more effective on their target audience on the TMC Forum if they had EV chargers in their hotels. :smile:
     
  5. efusco

    efusco Moderator - Model S & X forums

    Joined:
    Mar 29, 2009
    Messages:
    4,593
    Location:
    Nixa, Missouri, United States
    I would point out something about the relatively small cost for electricity (perhaps with an estimate) as the margin will always be a concern for any business.
     
  6. TexasEV

    TexasEV Active Member

    Joined:
    Jun 5, 2013
    Messages:
    3,790
    Location:
    Austin, TX
    Great idea. I agree with editing it down to the essentials though, such as removing your personal travel experience. One thing to add is there is a tax credit for businesses to install electric vehicle charging equipment of 30% of the cost, up to a credit of $30,000, which expires on Dec. 31, 2013. So if they're thinking about accommodating Teslas, this is the year to do it.

    The cost of installing a NEMA 14-50 is much less than a J1772-- no equipment to buy or maintain, it's just an electrical outlet. It should be an easier sell that idea to hotels. As I said on another thread on this topic, don't let the perfect be the enemy of the good.
     
  7. stevezzzz

    stevezzzz R;SigS;P85D;SigX

    Joined:
    Nov 13, 2009
    Messages:
    6,062
    Location:
    Colorado
    Nice work, Liz. My two cents:

    - cut it down ruthlessly to less than half the current length.
    - Change "With this in mind, I highly suggest you consider offering charging at your hotels..." to "With this in mind, I urge you to consider offering charging at your hotels..." [without the italics, of course]
     
  8. toto_48313

    toto_48313 CAN P #5

    Joined:
    Dec 14, 2012
    Messages:
    335
    Location:
    Montreal suburbs
    Good idea. I know that Best Western in Canada are having a lot of charging statioon installed this summer... that's a start.
     
  9. ItsNotAboutTheMoney

    ItsNotAboutTheMoney Active Member

    Joined:
    Jul 12, 2012
    Messages:
    4,502
    Location:
    Maine
    Urge => encourage. To me that would read a bit less Liz Loony.
     
  10. Zapped

    Zapped Model S - PURE EV

    Joined:
    Aug 8, 2012
    Messages:
    965
    Location:
    YEG <-> PSP
    Yes, and look at what Sun Country has done to advertize this and promo the Hotel chain.
    EV Trip Planner | Sun Country Highway

    (BTW, I don't work for Sun Country)
     
  11. PhilBa

    PhilBa Active Member

    Joined:
    Apr 20, 2013
    Messages:
    1,355
    Location:
    Seattle
    I hate to be a nay sayer but I don't think this letter will gain the desired effect. It focuses too much on what should be done and not enough on why and how. Business men make decisions to spend money if there is a return on their investment. You have to show them the ROI.

    I would focus on what's in it for them. Some thing like this.
    • The Tesla Model S Sedan average selling price is $90K (my guess, real numbers needed).
    • The typical owner is a professional with high income.
    • The typical owner travels frequently.
    • The typical owner is an early adopter and trendsetter.
    • The typical owner is connected to other Tesla owners (via this forum and other ways).
    • The typical owner is a highly desirable customer and is much less likely to stay in their hotels if a charger is not available
    Thus, this is a group they want to cultivate.

    In addition, I would spend some time explaining the likely cost of installing 2 NEMA 15-50 connectors. You might also pencil out for them the cost of a typical charge ($7 is my guess). This will give them a sense of the costs involved to attract these desirable customers.

    You might also mention that this allows them to claim they are environmentally friendly. After all, they do that to get you to reuse your towels.

    I would keep a shortened version of "the EVs are coming" to complete the picture.

    They should be able to read the whole letter in 3-5 minutes or less.
     
  12. swaltner

    swaltner Member

    Joined:
    Oct 13, 2012
    Messages:
    497
    Location:
    Kansas, USA
    ...coast to coast... :)
     
  13. Cosmacelf

    Cosmacelf Active Member

    Joined:
    Mar 6, 2013
    Messages:
    3,399
    Location:
    San Diego
    Point out that this is a potential revenue source, they can charge an EV fee to recoup electrical and infrastructure expense. They don't have to give up parking spots per se, just ask ev owners to reserve, and an orange cone can be put in the spot. 70a j1772 is too specific and isn't required, any J1772 will do for overnight charging.

    Btw, do all electricians have more work than they can handle? Cause this is a great business opportunity for them to electrify their town...
     
  14. Iz

    Iz EVs are here to stay

    Joined:
    Nov 22, 2006
    Messages:
    1,074
    Location:
    New York
    You may also want to note there are Roadsters and Model X/Gen III will be here in a few years. Also, Leaf and Volt owners would benefit as well.
     
  15. JohnQ

    JohnQ Active Member

    Joined:
    Jan 1, 2012
    Messages:
    1,585
    Location:
    Redding, CT
    +1 on this. One addition, point them somewhere for more information. I don't know if there are websites that address business owners and why they should add infrastructure (beyond Chargepoint, Blink, or other networks). The recipient might buy into the argument but then say "what do I do next?"
     
  16. Vexar

    Vexar Member

    Joined:
    Oct 11, 2012
    Messages:
    462
    Location:
    Plymouth, MN USA
    Liz,
    Whatever you do, could you also send a letter to the Hilton Milwaukee? They are LEED certified and need a little more pressure, I think. I didn't get anywhere with them in my letter.
     
  17. ChadS

    ChadS Petroleum is for sissies

    Joined:
    Jul 16, 2009
    Messages:
    2,401
    I agree that the first letter should focus on ROI to get them interested. And once they are interested, they need to know where to go.

    There are a number of EVSE installation guides, but most of them are from EVSE manufacturers and focus on their offerings. Plug In America put one together HERE that starts from the viewpoint of the site host, and walks them through all the steps they need to do, starting with their business model.
     
  18. hikerockies

    hikerockies Member

    Joined:
    Mar 1, 2013
    Messages:
    82
    Location:
    Colorado
  19. dhrivnak

    dhrivnak Active Member

    Joined:
    Jan 8, 2011
    Messages:
    2,150
    Location:
    NE Tennessee
    I would also mention there are more than 90,000 Nissan Leaf's and Chevy Volts on the road. They can pull from far more than just Tesla owners and most Leaf/Volt owners are also above average demographics.
     
  20. efusco

    efusco Moderator - Model S & X forums

    Joined:
    Mar 29, 2009
    Messages:
    4,593
    Location:
    Nixa, Missouri, United States
    An open letter this green hotels assn might be worth while. As well as other hotel/hospitality magazines.
    Hotels Association
     

Share This Page