You are using an out of date browser. It may not display this or other websites correctly. You should upgrade or use an alternative browser.
It is said that one of the motivations to start Tesla was that the Prius was just a bit too bland and downscale for some of the well of celebs and captains of industry that want a "green" choice. We know that "Whitestar" and "Bluestar" will have some kind of competition when they show up on the scene.
Apparently Toyota plans an upmarket version of the next gen Prius to be sold under the Lexus band: