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It is said that one of the motivations to start Tesla was that the Prius was just a bit too bland and downscale for some of the well of celebs and captains of industry that want a "green" choice. We know that "Whitestar" and "Bluestar" will have some kind of competition when they show up on the scene.

Apparently Toyota plans an upmarket version of the next gen Prius to be sold under the Lexus band:

Lexus Hybrid - Future Vehicles - Motor Trend
112_0804_01l+2010_toyota_prius+illustration.jpg
Coming Soon: Third-Gen Prius, Hybrid-Only Lexus | Autopia from Wired.com

This might be a PHEV...

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