The main thing (apart from the obvious stuff like safe routing of the cable, weather tightness, etc) is the voltage drop. If possible, try and get a tough cable made up from 2.5mm² H07RN-F. The maximum acceptable voltage drop is about 5% at full load, and a 50m run of 2.5mm² H07RN-F will have a drop of about 3.9% at 10 A, so acceptable.
2.5mm² is about the very largest cable that can be terminated in a 13 A plug, and even then it's a real struggle, as plugs are not really made to take this size of cable (can be done, though).
The largest cable that Tough Leads make is a 25m one, that uses 1.5mm² H07RN-F cable. You couldn't, for example, use a 50m long cable made from 1.5mm² cable as the voltage drop would be too high, around 6.5% at 10 A.
Making up a long, tough, extension lead is not hard, although the ones Tough Leads sell are good value if you are OK with up to 25m long. If you wanted a longer cable, then 2.5mm² H07RN-F is around £1/m. Probably the easiest way to terminate such a cable (given that it doesn't fit easily into a 13 A plug) would be to get a pair of 16 A free commando connector (plug for the lead, plus another free socket) and then make up a short adapter lead from 1.5mm² cable with a 13 A plug on one end and the commando socket on the other. For the other end of the 2.5mm² cable, then a B&G weatherproof single outlet can be fitted, with a suitable screw type cable gland for the cable inlet.
I have a 25m extension lead like this, plus another 25m extension lead (made from 2.5mm² cable) that has 16 A commando connectors on either end. This gives me several options, as I can charge from a 16 A commando outlet, or a normal 13 A outlet, at some distance from the car. I also fitted an RCD plug on the short adapter cable. Not shown in this photo is the additional extension lead that just has a commando on either end:
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