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Long Range Price Reduction by £1k?

ISKM3

Member
Feb 17, 2020
16
14
London
Just to add my example - my LR MSM (Black Interior) which I collected the other week cost £48,990. Today on the configurator, the exact same car and spec is now £47,990. Both including the government grant, VAT and documentation fees.
 

Gatsojon

Member
Aug 4, 2019
563
529
Manchester UK
So if you go for any LR in a colour other than white, do you lose the 3k grant? So effective that grey would now cost 4K? Ouch...
It makes the Performance look quite expensive now.
 

bhav

Member
Feb 24, 2020
436
243
London, UK
Looks like LR had gone back to previous price and the SR+ has increased by £990 now - although digging into it I'm not sure if they have just changed how they are presenting the £990 destination and documentation fee?

Actually, yes, looks like it's just presentation at least for the LR (so price drop still stands). Not sure for SR+!

Screenshot_20200417-084015.png
 

Durzel

Active Member
Jul 17, 2019
2,783
1,804
Bath, UK
Who knows what's going on really. All I know is that it can't be reassuring to see the prices ping pong like this. Tesla aren't doing themselves any favours by trying to obfuscate real pricing anyway (like how the "estimated savings" crap works).

SR+ shows as £40,490 (was £39,500), so I guess they are now including the £990 doc & delivery fee in the presented price, when they weren't before. The price at the bottom - when you select cash - remains the same.

LR shows as £46,990 (was £47,000, then £46,990 but with £990 added on after), now includes the £990 doc & delivery fee - so a £990 price drop. As with SR+ the price at bottom is the same.

P shows as £55,500, and when you click on it the price at the bottom shows £56,490 - so they're NOT including the doc & delivery fee in the presented price on that one.

I mean just lol. What on earth is going on here. I'm not convinced that Tesla don't even realise they've given the LR a £990 price drop.

And if they want the P to look cheaper than it actually is, why wouldn't you do the same with the SR+? It now just looks like it's had a £990 price hike.
 
  • Informative
Reactions: bhav and ISKM3

bhav

Member
Feb 24, 2020
436
243
London, UK
Who knows what's going on really. All I know is that it can't be reassuring to see the prices ping pong like this. Tesla aren't doing themselves any favours by trying to obfuscate real pricing anyway (like how the "estimated savings" crap works).

SR+ shows as £40,490 (was £39,500), so I guess they are now including the £990 doc & delivery fee in the presented price, when they weren't before. The price at the bottom - when you select cash - remains the same.

LR shows as £46,990 (was £47,000, then £46,990 but with £990 added on after), now includes the £990 doc & delivery fee - so a £990 price drop. As with SR+ the price at bottom is the same.

P shows as £55,500, and when you click on it the price at the bottom shows £56,490 - so they're NOT including the doc & delivery fee in the presented price on that one.

I mean just lol. What on earth is going on here. I'm not convinced that Tesla don't even realise they've given the LR a £990 price drop.

And if they want the P to look cheaper than it actually is, why wouldn't you do the same with the SR+? It now just looks like it's had a £990 price hike.
Nice work on this comprehensive analysis!

You're right it's totally baffling. The economist in me sort of agrees with dynamic pricing to adjust to market fluctuations. And it made total sense to adjust to the revised (cliff edge) grant rules very quickly.

But this randomness/obfuscation is just strange
 

ISKM3

Member
Feb 17, 2020
16
14
London
Just to add to the confusion - the pricing on the face of the ‘existing inventory’ page now excludes the £3k government grant. Only when you click through to Buy Now is the lower price presented
 
  • Informative
Reactions: Durzel

Durzel

Active Member
Jul 17, 2019
2,783
1,804
Bath, UK
It was always £40,490 (I think) if you actually started to place an order, as the doc & delivery fee got added afterwards. The problem is to the untrained eye it looks like the SR+ has gone up in price.

At least that's my understanding, I don't even know for sure anymore.. Tesla seem to be changing these thngs around for shits and giggles.
 

AnthonyLR

Member
Feb 21, 2020
565
454
London
I did ask Tesla if I could have the £1000 off on the LR car I just took delivery of at the start of the lockdown, and they said nope. Oh well.
 

Durzel

Active Member
Jul 17, 2019
2,783
1,804
Bath, UK
Well, Tesla have finally got some consistency in the presentation of their prices. All of the models now include the £990 documentation and delivery fee in the presented price.

The whole "estimated savings" is a bit of a mess though, still. Apparently I can earn money owning a P?

Screenshot 2020-04-22 at 18.38.48.png
 
  • Funny
Reactions: Medved_77 and bhav

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