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Lucid effect ... [sometimes known as the 69,420 rule]


Active Member
Sep 27, 2016
Bainbridge Island, WA
social phenomenon of customers canceling or deferring orders for the current soon-to-be-obsolete product as an unexpected drawback of a company's announcing a future product prematurely.

Lucid effect
is a phenomenon of customers forestalling purchases until a new company/product is built and offered for purchase.

Tesla Model S may be the first product to adjust price to avoid the Lucid effect.

Some think adjusted price is just an example of long time Tesla trend of continuous improvement
--- improved price for buyers.

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